Ivan Signorelli, Group President for Greif Rigid Industrial Packaging in EMEA and APAC, and the Green Tool team have been selected to receive the 2014 Michael J. Gasser Sustainability Award for their visionary work with life cycle assessments (LCA) and the practical application of this science at Greif with The Greif Green Tool.
Under the leadership of Ivan Signorelli, a team of Greif employees and Prof. Dr. Holger Buxel from the University of Applied Sciences Münster, worked with independent life cycle assessment specialists from the IFEU institute, located in Germany, to conduct life cycle assessments on Greif’s industrial packaging products with the aim of discovering sustainability-related opportunities and threats in the market.
This information was used to develop the proprietary “Greif Green Tool”, which helps companies of all sizes to reduce their carbon footprint by understanding the environmental impact of different containers and shipping solutions.
The Greif Green Tool is a flexible calculator that uses independent life cycle data of Greif products. It allows Greif’s customers to see their carbon footprint data, review and compare the effects of different packaging application decisions and see possible reductions in greenhouse gas emissions. This enables them to choose the right packaging products that will keep their products safe while helping them meet their sustainability goals.
The team members were also recognized for their commercial leadership in utilizing this powerful tool with Greif’s customers. More than 50 Greif customers have requested Green Tool demonstrations and analysis since the tool’s development.
The Green Tool was recently featured in the latest issue of the Harvard Business Review. The article "Making the Consensus Sale" highlights Greif's Green Tool as a method for building consensus across an organization while showing the sustainability benefits of Greif products. The Greif Green Tool was also featured in other publications such as the MITSloan Management Review and case studies published by the WBCSD and The Corporate Executive Board Company.
The Greif Green Tool members include James King, Greg Layer, Nick Sheets, Philippe Marty, Peter Wittocx, Aysu Katun, Randy Stacy, Antoine Cisek, Gustavo Melo, Virginia Hu and other members of the Greif Commercial Excellence team.